What Personal Information About Customers Does B Life® Collect?

We collect your personal information in order to provide and continually improve our products and services.

Here are the types of personal information we collect:

• Information You Give Us: We receive and store any information you provide in relation to B Life Services. You can choose not to provide certain information, but then you might not be able to take advantage of many of our B Life Services.
• Automatic Information: We automatically collect and store certain types of information about your use of B Life Services, including information about your interaction with products, content, and services available through blifesupplements.com. Like many websites, we use "cookies" and other unique identifiers, and we obtain certain types of information when your web browser or device accesses blifesupplements.com. Our physical stores may use computer vision, sensors, and other technology to gather information about your activity in the store, such as the products and services you interact with. 
• Information from Other Sources: We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily. 

For What Purposes Does B Life Use Your Personal Information?

We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:

• Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
• Provide, troubleshoot, and improve B Life Services. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the website blifesupplements.com.
• Recommendations and personalization. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with B Life Services.
• Comply with legal obligations. In certain cases, we collect and use your personal information to comply with laws. For instance, we collect from sellers information regarding place of establishment and bank account information for identity verification and other purposes.
• Communicate with you. We use your personal information to communicate with you in relation to B Life Services via different channels (e.g., by phone, email, chat).
• Advertising. We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads. 
• Fraud Prevention and Credit Risks. We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, B Life, and others. We may also use scoring methods to assess and manage credit risks.

What About Cookies and Other Identifiers?

We use cookies and other identifiers to enable our systems to recognize your browser or device and to provide and improve B Life Supplements Services.

What Information Can I Access?

You can access your information, including your name, address, payment options, profile information, B Life Supplements membership, household settings, and purchase history in the "Your Account" section of the website if you are login.

What choices do I have?

If you have any questions as to how we collect and use your personal information, please contact our Customer Service. Many of our B Life Supplements Services also include settings that provide you with options as to how your information is being used.

• As described above, you can choose not to provide certain information, but then you might not be able to take advantage of many of the B Life Supplements Services.
• The Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies or other identifiers, how to have the browser notify you when you receive a new cookie, or how to block cookies altogether. Because cookies and identifiers allow you to take advantage of some essential features of B Life Supplements Services, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any Services that require you to Sign in. For more information about cookies and other identifiers, see our Cookies Notice.
• If you want to browse our websites without linking the browsing history to your account, you may do so by logging out of your account and blocking cookies on your browser.

In addition, to the extent required by applicable law, you may have the right to request access to or delete your personal information. If you wish to do any of these things, you may go to User Support. Depending on your data choices, certain services may be limited or unavailable.

Conditions of Use, Notices, and Revisions

If you choose to use B Life Supplements Services, your use and any dispute over privacy is subject to this Notice and our Conditions of Use, including limitations on damages, resolution of disputes, and application of the law of the state of Washington. If you have any concern about privacy at B Life Supplements, please contact us with a thorough description, and we will try to resolve it. Our business changes constantly, and our Privacy Policy will change also. You should check our websites frequently to see recent changes. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.

Information You Give Us When You Use B Life Supplements Services

You provide information to us when you:

• Search or shop for products or services in our stores;
• Add or remove an item from your cart, or place an order through or use blifesupplements.com;
• Download, stream, view, or use content on a device or through a service or application on a device;
• Provide information in Your Account (and you might have more than one if you have used more than one email address or mobile number when shopping with us) or Your Profile ;
• Configure your settings on, provide data access permissions for, or interact with an B Life Supplements device or service;
• Communicate with us by phone, email, or otherwise;
• Complete a questionnaire, a support ticket, or a contest entry form;
• Provide and rate Reviews;

As a result of those actions, you might supply us with such information as:

• Identifying information such as your name, address, and phone numbers;
• Payment information;
• Your age;
• Your location information;
• Your IP address;
• People, addresses and phone numbers listed in your Addresses;
• Content of reviews and emails to us;
• Personal description and photograph in Your Profile;
• Device log files and configurations, including Wi-Fi credentials, if you choose to automatically synchronize them with your other B Life Supplements devices.

Automatic Information

Examples of the information we collect and analyze include:

• The internet protocol (IP) address used to connect your computer to the internet;
• Login, email address, and password;
• The location of your device or computer;
• Content interaction information, such as content downloads, streams, and playback details, including duration and number of simultaneous streams and downloads, and network details for streaming and download quality, including information about your internet service provider;
• Device metrics such as when a device is in use, application usage, connectivity data, and any errors or event failures;
• Version and time zone settings;
• Purchase and content use history, which we sometimes aggregate with similar information from other customers to create features like Top Sellers;
• The full Uniform Resource Locator (URL) clickstream to, through, and from our websites, including date and time; products and content you viewed or searched for; page response times, download errors, length of visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse-overs);
• Phone numbers used to call our customer service number; and
• Images or videos when you shop in our stores, or stores using B Life Supplements Services.

Information You Can Access